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Developing Your Catering Sales Specialist

by Stu Leventhal Sales people should specialize in a type of customer. They should work towards being an expert at servicing their particular niche. Never assign territories to your catering sales...

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Building a Catering Companies Brand Image

by Stuart Leventhal There’s no such thing anymore as ‘spare no expense’! Today, even corporate giants, staples of business and industry icons are counting their pennies. Certainly caterers need to be...

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